Plethori Team

Callum Mitchell-Clark

Callum Mitchell-Clark

  • 10+ years business owner and management experience
  • Project Management, Marketing, Consumer Psychology and Legal experience
  • Served on management teams for several crypto startups
  • Crypto + DeFi Enthusiast and Investor
  • Blockchain infrastructure support experience

Jay Grant

(Acting) CTO
  • 10+ years active in the blockchain space with involvement in the early days of LTC
  • Developed a number of solutions in the commercial property space to assist with in-depth demographic analysis and subsequently acquisitions
  • Overseeing the planning, structure and development of the upcoming ETFX platform
Max Green

Max Green

  • Experienced Marketing Technologist with specific expertise in Strategic Campaign Management
  • Strong background in CRM, QA, Project and Database Management, Analytics & Compliance
  • Managed global strategic campaigns for Fortune 500 companies creating unified processes, governance and structure

Takahashi Hiroyuki

Lead Blockchain Developer
  • Highly experienced full-stack web and blockchain developer, specializing in Solidity, Rust, Python and Javascript
  • Extensive experience integrating front and back end using web3
  • Highly motivated with impressive work experience amongst leading blockchain and fortune500 companies
  • Expert knowledge developing ERC20, ERC721, DEX and exchange platforms
Josh Simpon

Josh Simpson

Content Manager
  • 8 years experience in creative digital content
  • Project manager for a variety of content marketing campaigns
  • Spanned the roles from writer to editor to manager
  • Self-taught Web Development and SEO
Miha Sodja

Miha Sodja

Graphic Designer
  • 10 years of graphic design experience including working for Fortune 500 companies
  • Extensive experience in creating advanced research based UI/UX
  • Top Rated Plus status on Upwork (top 3%)
  • Strong background in marketing and digital advertising
Albert Tong

Joey Van Etten

Community Manager
  • 5+ years experience in DeFi and TradFi
  • Early adopter and investor of various major cryptocurrencies
  • Experienced community manager
  • Strong industry expertise with a passion for building relationships
Albert Tong

Dan Omo

Community Manager
  • 4+ years experience in social media and community management
  • Higher National Diploma in computer science (HND)
  • System analyst and content creator


Neil Mitchell-Clark

Neil Mitchell-Clark

Chief Advisor
  • 20+ years senior executive experience in sales oriented, B2B, financial services, distribution and logistics organisations
  • 15 years professional experience with Arthur Andersen and Coopers and Lybrand in England, The Netherlands, Australia and Asia
  • M&A, Capital and debt raising, IPO’s, Business Transformation and Strategy Formulation
Deon Dreyer

Deon Dreyer

ETF Advisor
  • 20+ years experience in advising on traditional and alternative asset classes to institutional clients
  • Extensive derivative trading and structuring experience including the creation of a range of ETFs
  • Helping people make informed investment decisions using mathematical models and technology
  • Incorporating climate aware scenario analysis into strategic asset allocation decisions
Callum Mitchell-Clark

Peter Arnold

Compliance Advisor
  • 30+ years’ working in Australia’s commercial, industrial and retail property markets specialising in the area of Funds Management
  • Co-founded Austgrowth Property Syndicates Limited
  • Board Member of a number of Funds Management businesses
  • Extensive experience in funds management, financial modelling, finance and asset management across all property sectors
Callum Mitchell-Clark

Dominic Ryder

Blockchain and Metaverse Advisor
  • Founder and CEO of vEmpire Digital
  • Experienced Senior Derivatives Trader and Head of Desk; partner at FTSE100 London-based wealth management firm - St James' Place
  • Anarchist at heart and strong advocate for decentralization
  • One of the largest Metaverse real estate managers