Plethori Team

Callum Mitchell-Clark
CEO- 10+ years business owner and management experience
- Project Management, Marketing, Consumer Psychology and Legal experience
- Served on management teams for several crypto startups
- Crypto + DeFi Enthusiast and Investor
- Blockchain infrastructure support experience

Jay Grant
(Acting) CTO- 10+ years active in the blockchain space with involvement in the early days of LTC
- Developed a number of solutions in the commercial property space to assist with in-depth demographic analysis and subsequently acquisitions
- Overseeing the planning, structure and development of the upcoming ETFX platform

Max Green
CMO- Experienced Marketing Technologist with specific expertise in Strategic Campaign Management
- Strong background in CRM, QA, Project and Database Management, Analytics & Compliance
- Managed global strategic campaigns for Fortune 500 companies creating unified processes, governance and structure

Takahashi Hiroyuki
Lead Blockchain Developer- Highly experienced full-stack web and blockchain developer, specializing in Solidity, Rust, Python and Javascript
- Extensive experience integrating front and back end using web3
- Highly motivated with impressive work experience amongst leading blockchain and fortune500 companies
- Expert knowledge developing ERC20, ERC721, DEX and exchange platforms

Josh Simpson
Content Manager- 8 years experience in creative digital content
- Project manager for a variety of content marketing campaigns
- Spanned the roles from writer to editor to manager
- Self-taught Web Development and SEO

Miha Sodja
Graphic Designer- 10 years of graphic design experience including working for Fortune 500 companies
- Extensive experience in creating advanced research based UI/UX
- Top Rated Plus status on Upwork (top 3%)
- Strong background in marketing and digital advertising

Joey Van Etten
Community Manager- 5+ years experience in DeFi and TradFi
- Early adopter and investor of various major cryptocurrencies
- Experienced community manager
- Strong industry expertise with a passion for building relationships

Dan Omo
Community Manager- 4+ years experience in social media and community management
- Higher National Diploma in computer science (HND)
- System analyst and content creator
Advisors

Neil Mitchell-Clark
Chief Advisor- 20+ years senior executive experience in sales oriented, B2B, financial services, distribution and logistics organisations
- 15 years professional experience with Arthur Andersen and Coopers and Lybrand in England, The Netherlands, Australia and Asia
- M&A, Capital and debt raising, IPO’s, Business Transformation and Strategy Formulation

Deon Dreyer
ETF Advisor- 20+ years experience in advising on traditional and alternative asset classes to institutional clients
- Extensive derivative trading and structuring experience including the creation of a range of ETFs
- Helping people make informed investment decisions using mathematical models and technology
- Incorporating climate aware scenario analysis into strategic asset allocation decisions

Peter Arnold
Compliance Advisor- 30+ years’ working in Australia’s commercial, industrial and retail property markets specialising in the area of Funds Management
- Co-founded Austgrowth Property Syndicates Limited
- Board Member of a number of Funds Management businesses
- Extensive experience in funds management, financial modelling, finance and asset management across all property sectors

Dominic Ryder
Blockchain and Metaverse Advisor- Founder and CEO of vEmpire Digital
- Experienced Senior Derivatives Trader and Head of Desk; partner at FTSE100 London-based wealth management firm - St James' Place
- Anarchist at heart and strong advocate for decentralization
- One of the largest Metaverse real estate managers